Ashley Barbera

Head of Partnerships @ Waking Up

Apr 2025 – Present

Remote

Led strategic growth and brand-building for Sam Harris's meditation and philosophy platform, using partnerships as a lever for audience development, distribution, and cultural relevance. Shaped positioning, campaign narratives, launch strategy, and external storytelling across creators, media, wellness, technology, sports, hospitality, and enterprise. Led partner strategy for Deep Rest Reset: 46K+ registrations, 200K nights of wearable data, and a 41-minute sleep improvement among top-decile participants.

Head of Partnerships @ Waking Up

@

Apple

Apr 2025 – Present

Remote

Led strategic growth and brand-building for Sam Harris's meditation and philosophy platform, using partnerships as a lever for audience development, distribution, and cultural relevance. Shaped positioning, campaign narratives, launch strategy, and external storytelling across creators, media, wellness, technology, sports, hospitality, and enterprise. Led partner strategy for Deep Rest Reset: 46K+ registrations, 200K nights of wearable data, and a 41-minute sleep improvement among top-decile participants.

Director of Marketing & Partnerships @ Happier

Jun 2024 – Apr 2025

Remote

Led marketing and partnership strategy for the brand formerly known as Ten Percent Happier, connecting brand narrative, content, talent, distribution, and growth to acquisition and retention. Built integrated campaigns across creators, podcasts, affiliates, editorial, and owned channels.

Director of Marketing & Partnerships @ Happier

@

Amazon

Jun 2024 – Apr 2025

Remote

Led marketing and partnership strategy for the brand formerly known as Ten Percent Happier, connecting brand narrative, content, talent, distribution, and growth to acquisition and retention. Built integrated campaigns across creators, podcasts, affiliates, editorial, and owned channels.

Associate Director, Marketing Innovation @ HelloFresh Group

Aug 2022 – Apr 2024

Remote

Led marketing innovation across HelloFresh, Factor, Green Chef, and EveryPlate. Managed a $100M+ cross-brand portfolio spanning strategy, media, content, partnerships, and experimentation, reducing customer acquisition costs by 15%. Created Factor's first experiential tasting program, including a HYROX partnership that lifted brand engagement and awareness by 30%. Negotiated portfolio-wide partner and sponsorship agreements saving $500K annually.

Associate Director, Marketing Innovation @ HelloFresh Group

@

Perplexity

Aug 2022 – Apr 2024

Remote

Led marketing innovation across HelloFresh, Factor, Green Chef, and EveryPlate. Managed a $100M+ cross-brand portfolio spanning strategy, media, content, partnerships, and experimentation, reducing customer acquisition costs by 15%. Created Factor's first experiential tasting program, including a HYROX partnership that lifted brand engagement and awareness by 30%. Negotiated portfolio-wide partner and sponsorship agreements saving $500K annually.

Head of Communications & Partner Marketing @ Molekule

May 2020 – Aug 2022

San Francisco

Built integrated DTC campaigns across PR, social, influencer, affiliate, content, partnerships, and experiential, driving 13% of company revenue. Owned external communications, earned media, agency leadership, launches, and executive narratives. Led the brand's first celebrity campaign end to end, delivering the strongest engagement and conversion of any brand campaign. Increased share of voice 20% in six months.

Brand Marketing Manager @ Marine Layer

Jun 2019 – Apr 2020

San Francisco

Sharpened and scaled brand positioning, voice, messaging, and visual identity during national expansion. Led integrated product launches across digital, social, PR, print, events, and 47 retail stores. Launched the company's first affiliate program.

Director, Creative Production & Experiential Marketing @ Brit + Co

Sep 2013 – May 2019

San Francisco

Promoted through four roles, ultimately leading brand campaigns from concept through execution for Mondelez, Sephora, Kia, Target, Crayola, LEGO, JOANN, Method, Sherwin-Williams, Google, and Lyft. Owned programs end to end across branded content, social, video, photography, design, retail, and live experiences, with budgets from $30K to $750K.

Ashley Barbera

Head of Partnerships @ Waking Up

Head of Partnerships @ Waking Up

@

Apple

Director of Marketing & Partnerships @ Happier

Director of Marketing & Partnerships @ Happier

@

Amazon

Associate Director, Marketing Innovation @ HelloFresh Group

Associate Director, Marketing Innovation @ HelloFresh Group

@

Perplexity

Head of Communications & Partner Marketing @ Molekule

Brand Marketing Manager @ Marine Layer

Director, Creative Production & Experiential Marketing @ Brit + Co

Awards

Awards

Digiday Best Experiential Marketing Campaign — 'Play It Forward,' Lyft x Brit + Co

Education

Education

California State University, Chico — B.A., Communication & Public Affairs. Minors in Psychology and Managing for Sustainability. NCAA Women's Soccer, Team Captain.

Ashley Barbera

Ashley Barbera

Ashley Barbera